Creating a new name for a business, brand, or product is an intricate blend of analytical and creative processes.
A meticulously crafted name not only sets your company, brand, or product apart from the crowd but also encapsulates the desired associations and emotions, resonating deeply with your customers.
Before starting a project, we conduct a carefully thought-out market research analysis, which includes a deep understanding of the client's positioning and market dynamics.
We thoroughly explore the story of the company and its values, analyze the competitive environment, and the current & planned communication framework.
Our copywriters prepare a set of independent name proposals, in line with the guidelines specified in the brief.
Our analysts then evaluate each proposal for consistency with the brand’s identity concept. Selected ideas are passed on to the client for further verification.
Before submitting names for approval, we conduct thorough research, assessing their potential for use across various platforms.
We check if the word or phrase appears on Polish websites, both in titles and descriptions indexed by Google.
We investigate the availability of free domains for the chosen name to ensure it can be easily registered.
We check if the name is registered in the database of the Patent Office of the Republic of Poland.
We search the database of the European Union Intellectual Property Office to detect potential conflicts with names already registered under the main activity profile according to the Nice Classification.
We verify the name for any negative associations to ensure there are no undesirable connotations.
Only after successfully passing these analyses is the name ready for approval as a potential brand identification.
